LEARN THE CRAFT. BUILD THE CAREER.

Discover piano technology and a step-by-step path from tuning your first piano to becoming a professional technician.

No experience required. Start with your first piano.

ENROLL TODAY

Become a Professional Piano Technician — Even If You're Starting From Scratch.

Imagine building a business around a specialized skill that people need, one that allows you to work with your hands, set your own schedule, and take pride in the work you do.

At APEX, we’ll teach you how to tune and repair pianos, help you build your own piano service business, and guide you toward professional certification.

You don’t need previous experience. You don’t need to be a professional musician. And you don’t have to figure everything out on your own.


You’ll learn directly from a working piano technician with more than 18 years of experience, following a step-by-step training and mentorship program designed to help you go from beginner to professional.

No Experience Required | Learn at Your Own Pace | Personal Mentorship | Professional Certification Pathway
 
Start Your Piano Technician Career

Watch This Introduction

A CAREER YOU MAY HAVE NEVER CONSIDERED

What If Your Next Career Was Right in Front of You?

There are acoustic pianos in homes, churches, schools, studios, theaters, and performance venues all across the country. And those pianos need skilled people to maintain them.
 

Piano technicians provide a specialized service that can’t simply be replaced by an app, a computer, or an automated machine. Someone has to be there, working directly with the instrument.

But here’s something most people don’t realize:
You don’t need a four-year degree to begin learning this trade.

You need the right training, professional tools, hands-on practice, and someone experienced who can show you the way.
That’s exactly why I created APEX. Whether you’re looking for a new full-time career, a flexible part-time business, or a skill you can develop alongside your current job, piano technology offers a path worth exploring.

 

A Business Built Around a Real Skill

  • Learn a specialized trade: Develop practical skills in tuning, repairing, and servicing acoustic pianos.
  • Build your own business: Learn how to find customers, set up your services, and market your business professionally.
  • Control your schedule: As an independent business owner, you choose the appointments and workload that fit your life.
  • Develop long-term customers: Pianos need ongoing maintenance, giving technicians the opportunity to build lasting client relationships.
  • Keep growing: Begin with tuning and repair, then expand into advanced regulation, voicing, and other specialized services.
You don’t have to know everything about pianos to begin. You just need to be willing to learn.
 
 
Start Your Apex Journey Today

Before You Get Started

01 —Are There Really Enough Pianos to Make a Living?

You might be surprised how many acoustic pianos are still being used every day.
In this video, I’ll explain where piano technicians find customers, how repeat service appointments work, and what you should investigate in your own market before starting a business.

02 —How Long Does It Take to Learn Piano Tuning?

You don’t become a master technician overnight, but you don’t need to master every advanced skill before making progress toward your first professional appointments.
 
I’ll explain the learning process, what beginners practice first, and how your skills develop through hands-on experience.

 

03 —How Do I Actually Start a Piano Tuning Business?

Learning to tune pianos is only part of the equation.You also need to know how to establish your business, find customers, present yourself professionally, and begin booking appointments.
 
I’ll show you how the APEX Business Launch training helps you work through those steps.

40 —Do I need a real piano to learn and where do I get one? 

Don’t own a piano? No problem! You don’t need to spend thousands of dollars on an instrument to begin your training. In this video, I’ll show you where to find free or inexpensive acoustic pianos, what to look for, and how to get the right practice piano so you can start learning with confidence.

TRAINING + TOOLS + MENTORSHIP + BUSINESS SUPPORT

You Don’t Just Need Another Online Course. You Need Someone to Show You the Way.

There are plenty of places where you can watch videos about piano tuning. But learning a skilled trade involves much more than watching someone else do the work. You need to practice. You need someone to answer your questions. You need to understand what to do when something doesn’t go as planned.

And if your goal is to make money with your new skills, you need to learn how to turn those skills into a business. That’s what makes the APEX Piano Technician Mentorship different.
 

A Complete Path From Beginner to Professional

Rather than leaving you to piece everything together on your own, we’ve organized your training into three major modules. Each module builds on the skills you’ve developed in the previous stage.

You’ll begin with professional tuning and repair, learn how to build and market a piano service business, and continue toward advanced technician skills and master-level certification.

Along the way, you’ll have access to training, tools, resources, and mentorship from someone who has spent nearly two decades doing this work professionally.

Here’s how your training works.

Three Modules. One Complete Career Path

Start with piano tuning and repair, learn how to launch and grow your business, then develop advanced regulation and voicing skills on your path to becoming a Master Technician. Each module builds on what you’ve learned, with step-by-step training, practical tools, and mentorship to guide you from beginner to a thriving piano service business.

Take your piano technician skills to the next level in this Regulation module, where you’ll learn to regulate upright, grand, and spinet pianos using professional tools, precise measurements, and proven field techniques. Gain a deeper understanding of piano action systems while improving touch, responsiveness, and overall performance with confidence and professional-level skill.

Kickstart your piano technician business with the proven Apex Business Launch Framework. Gain access to a treasure trove of ready-to-use business tools, including marketing materials, postcards, direct mail templates, website templates, and more—pulled from over 18 years of industry success. You’ll also receive step-by-step guidance to name your business, build your website, and set up your Google Business page. With everything you need to launch and grow, this module ensures your business is equipped to thrive from day one!

Take your piano technician skills to the next level in this comprehensive Regulation module, where you’ll master the art of regulating upright, grand, and spinet pianos while gaining a deep understanding of the piano’s intricate mechanical systems. You’ll learn how to achieve precise measurements, use professional regulation tools and techniques, and perform efficient field regulations that dramatically improve touch, responsiveness, and overall piano performance. 

Start With Modules 1 & 2 Today

Modules 1 and 2 are included in the initial $997 enrollment. You can unlock Module 3 once you have successfully completed Module 1+2 and started worked thorough your first year of growing your business. 

WE TEACH THE BUSINESS, NOT JUST THE TRADE

Learning to Tune Pianos Is One Thing. Learning to Get Customers Is Another.

Here’s something I wish more people understood before they entered the piano technology profession: Being good at tuning pianos doesn’t automatically make you a successful business owner. You can become an excellent technician and still struggle to find customers if you don’t know how to market yourself.
 
That’s why the APEX program includes complete business launch training from the beginning. I’m not simply going to teach you how to work on pianos and then wish you good luck. I’m going to show you how to establish your business, present yourself professionally, and create systems that help people discover and book your services.
 

Imagine Having These Pieces in Place:

Your Business Identity

A professional business name, clear service offerings, and a plan for getting established in your area.

Your Website

A professional online presence that helps potential customers understand your services and contact you.

Your Google Business Profile

A way for local customers searching for piano tuning and repair to discover your business.

Your Booking Process

A straightforward way to accept appointment requests, communicate with customers, and manage your schedule.

Your Marketing Materials

Templates and resources you can personalize to promote your business to piano owners, churches, schools, and other potential customers.

Your Business Growth Plan
A practical strategy for developing customer relationships, encouraging referrals, and building repeat business.

You won’t have to invent all of these things on your own.

I’ll show you how to put them together.

GET 8 SPECIAL BONUSES TODAY!

Your Training Includes More Than Just the Courses.

BONUS 1 — Student Piano Tuning Tool Kit

Get your hands on the essential starter tools needed for your introductory piano tuning training.
You’ll learn how to use your tools properly and begin developing the hands-on skills of the profession.

BONUS 2 — The 3-Day Business Startup Checklist

A practical step-by-step checklist to help you work through the essential tasks involved in starting your piano service business.
From choosing a business name to organizing your services and identifying your next steps, you’ll have a clear place to begin.

BONUS 3 — Build Your Business Website With AI

Learn how to use modern AI tools and a ready-to-customize website template to create a professional online presence.
 
We’ll show you how to organize your pages, present your services, and get your website ready for customers.

BONUS 4 — Piano Technician Business Resource Library

Get access to useful business templates, marketing resources, checklists, and documents to help you organize and promote your business.
 
Stop wondering what to create next and start working with resources designed for piano technicians.

BONUS 5 — Professional Tuning Software Guidance

Learn about electronic tuning devices and the software options available to professional technicians.
I’ll help you understand how to choose and use technology that supports accurate, consistent tuning.
 
Third-party tuning software licenses, if required, are purchased separately. (but don’t worry, I’ll show you how to get one of the better ones FREE!)

BONUS 6 — Aural Piano Tuning Training

Develop a deeper understanding of what you’re hearing as you tune.
 
Supplement your electronic tuning training with ear-training concepts and aural tuning instruction to improve your understanding of pitch and musical relationships.

BONUS 7 — APEX Professional Certification Pathway

Work toward your APEX Certified Piano Technician designation through the required training, practice, and evaluations.

Once you’ve met the certification requirements, you’ll have a professional credential that demonstrates your accomplishment.

BONUS 8 — APEX Technician Directory Listing

Eligible certified graduates can be listed in the APEX Piano Technicians Network directory, helping prospective customers learn about their professional credentials and services.


Eric Roberts

Apex Founder and Mentor

Meet Your Mentor – Eric Roberts

A Life Built Around Music, Craft, and the Piano

I didn’t set out to become a piano technician. I was a musician, music educator, and worship leader when I discovered a craft that brought together so many things I already loved—music, working with my hands, solving problems, and building something of my own.

More than 18 years later, that craft has taken me places I never expected. I’ve had the privilege of working with thousands of pianos and serving musicians, studios, churches, producers, and artists throughout Nashville—including work involving Harry Connick Jr., John Legend, Tony Bennett, Idina Menzel, Billy Ray Cyrus, Kip Moore, Orville Peck, and award-winning producers Jay Joyce and Gena Johnson.

I hold a BA in Music Education and am a Certified Master Piano Technician, but what I value most is the life this craft has allowed me to build: meaningful work around music, my own business, and the freedom to stay present for the people who matter most.

That’s why I created Apex.

I want to pass this craft on—to teach you not only how to tune and service a piano, but how to become the kind of technician people trust with their instruments.

Your path may look different from mine. But every technician begins the same way: with a piano, the right instruction, and the decision to start.

Learn the craft. Build the career. The Apex Way.

"The very first time Eric Roberts worked on my piano I could tell he’s the best. More than just a master tuner and technician - he makes my piano sing. Eric has an undefinable musical gift and is able to make any instrument better just by giving it his unique attention. I’ve played on several pianos he worked on in other studios and the difference he made in them is undeniable."
Nashvill Session Player Michael Webb, Pianist for Hank Williams Jr.
"Eric did a fantastic job. He is kind, talented and extremely professional."
Country Star - BIlly Ray Cyrus

See What Our Graduates Are Building

From their first practice tuning to professional service appointments, APEX students are putting their training to work.Their experiences show what’s possible through instruction, hands-on practice, and determination.

Individual experiences vary. Training, certification, and business outcomes depend on each student’s progress, effort, local market, and other factors.

SHE STARTED AT 20. LOOK WHERE IT TOOK HER.

At just 20 years old, Corinna was waiting tables and searching for a direction that could lead somewhere bigger. She took a chance on learning piano technology, joined Apex, and began building Greenway Piano Tuning from the ground up. She learned the technical skills, created her website, marketed her services, and steadily built her clientele. Today, she tunes for recording studios and professional clients and has even worked as a piano technician for Middle Tennessee State University.

Corinna didn’t start with a piano business or years of experience. She started with a decision to learn—and built a career from there.

See What Corinna Built → 

FROM UNCERTAIN TO $50K IN HIS FIRST YEAR

TJ was living with friends and trying to figure out what came next. He decided to learn a valuable new skill and give piano tuning a real shot. After joining Apex, TJ learned to tune, built his first website, and started finding customers. In his first year, his new piano tuning business generated $50,000. Today, he runs Oak & Ivory Piano Co. and continues growing his business.

Every technician has a first piano, a first customer, and a first year. Your story has to start somewhere too.

See What TJ Built →

 

HE DIDN'T START OVER. HE ADDED ONE SKILL.

Emerson was already a successful music educator when he saw another possibility: what if he could add professional piano tuning to the skills he already had? Through Apex, he learned the craft and added piano service to his existing business. Today, Emerson routinely generates $600 days tuning pianos, creating another valuable source of income while continuing the work he already loves.

Sometimes building a better future doesn’t mean starting over. It simply means adding the right skill.

See What Emerson Built →

A NEW SKILL. A NEW BUSINESS. A NEW FUTURE.

Joe was a young family man working a typical 9-to-5 when he started wondering if there could be something more. He began learning piano technology through Apex and built his business one step at a time. Within two years, Joe was earning $5,000+ per month from tuning and sold more than $25,000 in piano regulation work during May and June 2025 alone.

What started as learning a new skill became a growing business—and a completely new direction for his future.

See What Joe Built →

 

Your First Step Starts Here

Here's What You Get

  • Full access to Module 1 — Professional Piano Tuning & Repair
  • Full access to Module 2 — Piano Business Launch
  • Student Piano Tuning Tool Kit
  • Step-by-step video training
  • Access to the APEX mentorship community
  • Ongoing mentor guidance and training support
  • Business startup checklists and templates
  • AI website-building resources
  • Marketing and customer acquisition training
  • Professional tuning software guidance
  • Supplemental aural tuning resources
  • A pathway toward APEX CPT certification
  • Access to the next stage of advanced training when eligible
START YOUR TRAINING TODAY

HERE'S WHAT HAPPENS NEXT

From Your First Lesson to Your First Customers:
A Clear Path Forward

STEP 1 — Enroll in APEX
Choose your enrollment option and gain access to the training, resources, and mentorship included in your program.

STEP 2 — Get Your Tools and Start Learning
Begin your foundational training, learn how to use your tuning equipment, and start practicing on a real acoustic piano.

STEP 3 — Develop Your Professional Skills
Follow the structured lessons, practice the techniques, and receive guidance as you learn tuning, repairs, and professional service procedures.

STEP 4 — Build Your Piano Service Business
Work through the Business Launch Framework to establish your business identity, website, marketing, scheduling, and customer acquisition systems.

STEP 5 — Begin Serving Customers
As your skills become ready for professional work, begin building experience and developing customer relationships in your local area.

STEP 6 — Earn Certification and Continue Growing
Complete the applicable training and assessment requirements to earn APEX certification, then continue expanding your skills through advanced training and professional experience.

You don’t need to accomplish all six steps today.

You just need to take the first one.

 
START YOUR TRAINING TODAY
COMMON QUESTIONS

Frequently Asked Questions

Everything you need to know about learning piano tuning, starting your business, and joining APEX Mentorship.

Can I really learn to tune pianos with no experience?

Absolutely! APEX is designed to help beginners develop professional piano tuning and repair skills.

You'll begin with the fundamentals, learn how to use your tools, and progress through practical hands-on lessons. No previous piano technology experience is required.

Do I need to know how to play the piano?

No. You don't need to be an accomplished pianist or professional musician.

Piano tuning and repair are specialized technical skills. We'll teach you the musical and mechanical concepts you need throughout your training.

Are there enough pianos in my area to build a business?

Acoustic pianos are found in homes, churches, schools, studios, theaters, and other organizations.

Every market is different, but APEX teaches you how to research your area, identify potential customers, and develop a business strategy for reaching piano owners.

What if I live in a small town or rural area?

You don't necessarily need to live in a major city to operate a piano service business.

Many technicians serve multiple towns and surrounding communities. APEX helps you think through service territories, scheduling, pricing, and customer acquisition.

How long does it take to become a piano technician?

Everyone progresses differently. Your timeline depends on practice, available pianos, prior experience, and individual skill development.

Some students have begun earning income within approximately six months, while others need more time. Our focus is developing dependable professional skills.

How much money can I make as a piano technician?

Income varies based on your local market, service prices, appointment volume, business expenses, and technical skills.

Some technicians operate part-time while others develop full-time businesses. APEX teaches technical skills and business fundamentals, but does not guarantee income.

How much does APEX Mentorship cost?

Enrollment is $997 today. This includes Modules 1 and 2, the Student Piano Tuning Tool Kit, business resources, and your first month of VIP Mentorship.

Beginning one month after enrollment, VIP Mentorship is $150 per month.

Cancel anytime. There is no long-term monthly membership commitment.

What's included in Modules 1 and 2?

Module 1: Piano Tuning & Repair teaches foundational tuning methods, professional tools, tuning procedures, and common repair skills.

Module 2: Piano Business Launch helps you establish and market your piano service business, including websites, customer acquisition, scheduling, and pricing.

Can I cancel my $150 monthly VIP Mentorship?

Yes. Cancel anytime. Your first month is included in the $997 enrollment.

After that, VIP Mentorship automatically renews at $150/month until canceled. Cancellation stops future charges.

Completed and passed modules retain earned lifetime access. Unfinished module access pauses after your paid membership period ends.

Do I need to apply before joining APEX?

No application is required. You can enroll directly and begin training.

If you'd prefer to speak with Eric Roberts before enrolling, complete a short application and schedule a free 15-minute Fit Call.

The call is optional and there's no obligation to enroll.

What happens after I complete a module?

After completing the required lessons, assignments, and assessments, you'll earn lifetime access to that module under the program terms.

You can continue progressing toward APEX professional certification. Advanced Module 3 training is available separately.

What if I get stuck or have questions?

That's one of the biggest benefits of APEX VIP Mentorship.

You'll receive technical guidance, training support, and access to the student community while your membership is active.

You're not simply buying videos. You're joining a training program designed to help you make progress.

Still Have Questions?

Start your training today or schedule a free 15-minute conversation with Eric.

ENROLL NOW — $997 FREE 15-MINUTE FIT CALL

HERE'S WHAT HAPPENS NEXT

A Year From Now, You Could Have an Entirely New Skill.

Think about where you could be a year from today.

You could still be wondering whether you should learn something new. Or you could be developing a specialized trade, practicing professional piano tuning, building your own business, and working toward certification.

  • You don’t need to have every detail figured out.
  • You don’t need to know where your first customer will come from.
  • And you certainly don’t need to know everything about pianos before you begin.
You need a clear path, good instruction, and the willingness to get started.
  • That’s what we’ve created at APEX.
  • I’ll provide the training and guidance.
  • You’ll put in the practice and do the work.
Together, we’ll work toward turning a new skill into a real professional opportunity.

OPTION 1 — START TODAY

Ready to Get Started?

$997 Today
+ $150/Month VIP Mentorship
(Cancel Anytime)
Your first month of VIP Mentorship is INCLUDED in the $997 enrollment fee.

Get immediate access to Module 1: Piano Tuning & Repair and Module 2: Piano Business Launch, plus your Student Tool Kit, business resources, and ongoing personal mentorship.

First month included.
$150/month beginning one month after enrollment.
Cancel anytime.
ENROLL NOW — $997 TODAY →
No application or sales call required.
OPTION 2 — TALK WITH ERIC

Want to Talk First?

FREE 15-Minute Call
A personal Fit Call with
Eric Roberts, APEX Founder

Have questions about learning piano tuning or starting your own piano service business? Let's discuss your goals and whether APEX Mentorship is the right fit for you.

Complete a short application, then schedule your free 15-minute call.
APPLY FOR A FREE FIT CALL →
No obligation to enroll.